Les Joyaux Purs: The Story of Hadjar, Founder
"2017. I carried this bouquet on my wedding day.
Forty-eight hours later, it was gone."
Because no one existed to preserve it with the excellence it deserved,
I founded Les Joyaux Purs.
So that the memory of that day is no longer a memory that fades.
Hadjar, Founder
The Spark of a Calling
2017. The Happiest Day. And the Regret That Followed.
On my wedding day, I carried a bouquet chosen by my husband.
I knew it would wither. I knew I would be left with nothing but photographs. But when the time came to see it go, I realized that a part of me was slipping away with it.
I searched for a way to honor what it represented. But nothing existed. Not in France. Not at the level of excellence I was seeking.
So, I had to accept letting it fade. And that regret stayed with me for years.
A FEW YEARS LATER
The Return of My Bouquet
In secret, my husband placed another order with my florist. When he gifted it to me once again, I could finally do what I had longed for in 2017: preserve it as it deserved.
That day, one thing became clear: if this craftsmanship did not exist for brides, I would create it myself. Not just for me, but for all those who refuse to let the radiance of their 'I do' fade with time.
More than an object, the timeless witness to your vows
Because I know what it means to entrust someone with your memories, I treat every bouquet as if it were my own, the one I waited so many years to finally preserve.
More than a service, I make you a promise: to keep the emotion of your 'I do' intact. So that one day, your children may gaze upon what you once carried, and understand why that day changed your life forever.
OUR ATELIER IN ALSACE, FRANCE
Every Bouquet Receives the Time It Deserves
We never work on multiple bouquets at once. Yours will be the sole priority on our creation table for the weeks required to sublimate it.
Because I know how much your memories matter, I refuse to rush the process. Your bouquet will not merely be preserved, it will be honored.
We built this Maison to offer every bride the serenity I wish I had known.
In a world where everything fades too fast, where memories become mere digital files, we believe that certain moments deserve to remain tangible.
Your bouquet is more than a wedding accessory. It is the silent witness to the day it all began, the only object you carried from the break of dawn until the end of the night.
It deserves to transcend time. To become a legacy. To tell your story even when words have faded away.
This is what we do. Not for everyone. But for those who know that love deserves better than the ephemeral.
If your bouquet holds as much meaning for you as it does for me...
Let’s share your story. From one bride to another.
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